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These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.

A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.

Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites.

Ok Cupid was initially owned by Humor Rainbow, Inc.

The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.

In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.

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That's how websites work." In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).

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